Research Of Public Welfare Theme News Report Event Planning Of CCTV

Since the21st century, China gradually steps into deep reform, along with the political, economic, social and cultural development. There are some significant economic problems and social contradictions need to be solved. The media work as a public opinion monitoring institutions of the government and a public expression platform to relief people’s anxious. At the same time, the government needs the media to report new policies rapidly and accurately to satisfy people’s information need. So the public welfare theme news report event which combines public welfare activities and themes report appears. China central television (CCTV) launched the "looking for the best" activities series,"my father and mother" activities since2010.The activities are very popular in our countries and many people participate in them. These activities are worthy of studying entirely.This paper is based on the activities planning theory of communication and the news report planning theory. The writer use quantitative method and qualitative method to analysis "looking for the best" activities series and "my father and mother" activities. The writer defines the definition of public welfare theme news report event on the foundation of the definition of public welfare activities and theme report. The writer selects "looking for the best" activities series and "my father and mother" activities series as a case to summarize the successful experience and shortcomings of the activities. The purpose of this paper is to provide some materials and ideas for future research on public welfare theme news report event and provide a reference for media which need to plan public welfare theme news report activities.