The Research Of Anhui Province County Level Television Station Survival And Development Strategy

after nearly30years of the development process, China's county-level television has become an integral part of China's Television Systems. County-level TV stations in Anhui Province and county level TV stations of other provinces and cities, as opposed to provincial, national television, the weaker and more restricted. In addition to the policies and broadcast geographical constraints, but also the face of competition from central and provincial television for content resource, so county-level television has many problems in program resources,capital, human resources, technology and management. So, these cause county-level television ratings have been poor, the influence is also quite limited. Face tough media environment in the context of the current media convergence, the county-level television only to explore its own development path and direction in order to remain invincible in the fierce market competition.On the basis of the development status of Anhui Province, county-level television Huaiyuan television as a case analysis of the problems in its development, through the investigation of proof, and trying to figure out the direction of future reforms of the county-level TV stations in Anhui Province.The main thesis is divided into six parts:the first part of the introduction to clarify the significance of theoretical studies on the survival and development of county-level television, to sort out the history of the county-level television and the value of Huaiyuan County as a case study, as well as papers research ideas and methods. The second part of the History of combing Chinese county-level television, is divided into four stages of development from1983-2003. The third part is the analysis of the current situation and difficulties of Huaiyuan TV station and an overview of Anhui province county level television station's survival and development.; The fourth part is to take the Huaiyuan television station as a case study analysis, combined with charts and questionnaire and analysis of its problems and puts forward the reform proposal. The fifth part is at the overall development of the county-level TV stations in Anhui Province on the basis of the research and analysis, proposed solutions to this problem, in order to provide the academic reference. The sixth part is the conclusion summarizing the whole thesis.