The Development Research Of Anhui Province’s Country Level Television Which Based On Cultural Transmission Perspective

With the introduction of1983’s media policy "TV station builded in four grades of China", the whole nation to rise construction boom of the county-level television. Now, it had gone30years, after30years" exploration development, county-level TV stations in China has formed a certain number of scale and operating conditions, which the county level in Anhui Province television construction and development is also in full swing. However, due to the nature of our media and the system and the manpower, material, financial and other objective or subjective factors of Anhui county-level television, the development of county-level TV stations in Anhui province face include unable to retain talent, news programs homogeneous and advertise’s operating difficulties, such as the bottleneck problem on the way.County cities in Anhui Province has rich local cultural resources, as the most basic television, county-level televison stations have obligations to spread the local culture, they can also take advantage of this cultural resources to develop themselves to achieve a win-win.The author choice Xiuning radio and television. Huangshan City. Anhui Province, for example, interspersed in the full paper. And focus on the Xiuning broadcasters part composition and analyze spread the culture of status quo, then based on a specific county-level implementation of the Communication Strategy path.Author in the thesis writing process, using field observations and combining the qualitative and quantitative analysis method, combined with the theory of mass communication, to make some humble opinion on the county-level units. Aim, on the one hand, to promote the traditional culture to be disseminated to promote the inheritance, on the other hand the county-level TV stations in Anhui Province to find their own competitiveness in the developing.This paper is divided into six parts.The first part is introduction, Include the research background, research status, research scope, research purpose, meaning, object, idea and method, combing the previous scholars’research on the county level TV stations and local culture in the study of county-level TV stations, proposed in previous studies, the local culture in the use of county-level TV stations less, and not enough in depth and comprehensive, this problem is worth further study.The second part is about analysis the development present situation and the development bottleneck of Anhui province’s county level television station, presented at the county level TV stations currently faces such as serious brain drain phenomenon, news programs homogenization and advertising business difficulties.This part also analyzes the reason of this problem, some objective system factors, subjective factors as not hard enough.The third part focuses on improve the subjective factors, put forward Anhui’s county level television station to implement cultural communication strategy. Through the analysis the importance and necessity of the implementation strategies of cultural communication, identification its’feasibilityIn fourth part, the author choice Xiuning radio and TV station which in Anhui province, Huangshan City as an example, carefully analysis a county-level TVs columns, and the broadcast program. master the culture communication status on current Anhui province county level television.The fifth part is the focus of this article, the author in the completion of the above analysis, put forward specific measure of implementation cultural communication strategy in Anhui Province county level television.The author hope to establish correct culture communication consciousness, integrate the local cultural resources, extracted the relevant cultural theme, and according to the related cultural theme positioning television, from the columns and news content editing on the integration of cultural communication.The last part is to summed up research results of the whole text, summarized the main content, while pointed out the things need to be improved and put forward the ides of further research.