Research On The Media Image Of Female Driver In The Network Media

With the upgrading of the automobile industry and the improvement of women's socio-economic status,more and more women drove on the road,and those "female driver" has become a hot topic of mass media.On Newspaper,we often see female drivers "brake when the throttle","incorrect use of turn signals" and other negative situations.The image of the female driver has a clear negative characteristics,and it can be seen as social oppression of women,to belittle the strong evidence of women.In order to explore the meaning and presentation of female driver image in network news,analyze the causes and coping strategies.,this paper chooses all the reports with the title of "female driver" in Tencent News in 2016.Through the analysis of content analysis and discourse analysis,this paper analyzes the female drivers' group by using Frame Theory and Stereotyped Impression and other theory of Feminism.The study found that the News Frame seriously affected the construction of female driver image.In the news,frame played a significant role in the media through the choice of topics,labeling and so on the way to shape the female driver's negative media image so that the image of the driver reflects "negative","emotional "and the tendency to" be blamed "and" trivial".In addition,when social midia talk about the female driver and other women's media image,the women placed in the position of"Be Watched",so that the driver in the news reports appeared in the phenomenon of aphasia.I believes that the long-term view of the inequality of men and women is the deep reasons,and the media conspiracy of this unequal gender concept.Based on the above research,the paper advocates to make improvements to enhance gender awareness in terms of network media professionals,updated women's own struggle and the entire social attitudes and so on.