Research Of The Primary And Secondary School Textbook Publication Of Zhonghua Book Company:from1912to1937

Zhonghua Book Company has been founded for100years. In these years, Zhonghua Book Company has grown into a comprehensive publishing house from a textbook publishing house. Since1958, Zhonghua Book Company gradually became a specialized publishing house, which is skilled in publishing ancient and modern history, philosophy, literature academic literature. Zhonghua Book Company has got outstanding achievements in educational publishing, ancient books publishing, reference books and so on. In a manner of speaking, Zhonghua Book Company has an important position in contemporary history of Chinese publishing. In contrast with its great achievements, the research on Zhonghua Book Company is often ignored.In this paper, the author combines literature reading, text analysis and other research methods. First of all, the author summarizes the rise of modern textbook publishing activities. Then, the author does a comprehensive study on the textbook publishing of Zhonghua Book Company, from1912to1937. On the basis of this, the author sums up the operating characteristics of the Zhonghua Book Company in textbook publishing, and the contribution to the social and cultural from its textbook publishing. In the end, the author discusses the unfair competition behavior in the modern textbook publishing market briefly.This paper is divided into seven parts: Chapter1:Introduction. This part states the research background, situation, content, idea, methods and significance.Chapter2:The general situation of the late Qing dynasty textbook publishing market. This part firstly discusses the primary and secondary school textbook publishing market formation in the late Qing dynasty. Then the paper describes the market environment in that age, and the textbook compile style development course. Finally, the results of the textbook publishing are summed up.Chapter3:The general established situation of Zhonghua Book Company. Zhonghua Book Company was founded by Lu Feikui, in the part, the author analyses the reason why Lu Feikui chose the primary and secondary school textbook publishing.Chapter4:A brief history of Zhonghua Book Company's textbook publishing. Combined with the education policy of the Republic of China, the textbook publishing of Zhonghua Book Company is divided into three periods. In the part, the author will briefly introduces the publication of the set of textbooks, summarizes the characteristics of the textbooks.Chapter5:The operating characteristics of Zhonghua Book Company's textbooks. Combined with the compilation and distribution activities of its textbooks, the author analyses the operating characteristics of Zhonghua Book Company's textbooks from the editing and publishing science.Chapter6:The social contribution of Zhonghua Book Company's textbooks. In the chapter, the author observes the contribution of textbooks for the publishing industry, education industry and so on.Chapter7:conclusion. A brief review of the paper, then the author summarizes the malignant competition behavior about the textbook publishing market in the Republic of China. In the end, its reference significance to the publishing industry now is mentioned.