Living Newspaper Of Current Situation And Development

Living newspaper in the country after ten years of development, in the form,content and operation, have formed their own characteristics, become an integral part of the press which constitute, and the party newspaper the formation of one-third of the world trend metropolis daily。In the paper, the quantitative and qualitative research methods, to beijing,shanghai,guangzhou,chongqing life service class newspaper, especially in beijing as the research object shopping guide, try to use journalism,communication,sociology,psychology theory to explain the rise of life service development reasons newspaper, through content analysis of all-round service class reading of newspapers, launched from the characteristics of the common life of service newspaper, in analyzing the current status of live service class in which the development of the plight of newspapers on the basis of service classes for the life of the development of the newspaper made operational recommendations。In discussion of methodology, this paper gradually deepening layers forward。The first chapter describes the background related to this article,research status and research methods。Chapter II of the living newspaper was defind and split, the object of this study to determine the life of a professional service class newspaper, and describes the life of china's major service class newspaper, highlighting beijing' s《shopping guide》。The third chapter from the reform and opening up the formation of our consumer society,consumption patterns change and upgrade of consumption stucture diversification of these together to form consumer psychology and related functions of the decomposition of paper, analyzes the rise and prosperity of life service class the underlying causes of the newspaper。Chapter from the layout,content,advertising distribution service class of several aspects of life interpretation of multi-angle newspaper。Chapter V analyzes living newspaper plight of the life faced by the development of service development proposals newspaper。...