The Research On The Present Status And Development Trend Of The Metropolis Newspaper's Supplement

It is more than 100 years history since the newspaper's supplement appeared. In this far-flung history, newspaper's supplement's content and form changed a lot. It also becomes an impressive phenomenon of newspaper's development. The metropolis newspaper developed so fast during 90's last century, the supplement's lineup constantly expanding, its layout constantly growing and its function continue increasing. In order to find out the survival present situation and the trend of development of the metropolis newspaper supplement, this thesis mainly used the literature analytic method and the sample analytic method to research these problems. It discovered beside to entertainment the readership, all kinds of special supplements rise to facilitate reader's life. The metropolis newspaper's supplement show itself a colorful picture to mass. Take the metropolis newspaper's supplement in Guangzhou as a case, Southern Metropolis Daily's supplement pay attention to local characteristics and provide all kinds of content; New Fast newspaper tries to find a balance point between pragmatism and civilization and Information Times provide a great deal of applied information. Metropolis newspaper's supplement is a combination of entertainment and culture and news and so on. It's not only a life Condiment and a information manager of readers bur also a heavy weapon of newspaper. Consequently, some problems also appeared during the same time such as blindly following others or content duplicate or overage advertisement even promotes superstition. But all these problems can not affect the metropolis newspaper's supplement's development. In the last part of the thesis the author prospects the development of the metropolis newspaper's supplement in new environment. The interactive of supplement is increasing, the applied supplement is still its important component, and the traditional literature supplement will survive as a new visage. We have every reason to believe that the metropolis newspaper's supplement will have a brilliant future.