Development Status And Strategic Analysis Of Our Country Learning Aid Newspaper

The newspaper from generation up to now, one of the most important function is the dissemination of information. Learning aid newspapers as a special breed, it spread knowledge and human spiritual and cultural heritage. Now it became a special phenomenon in China. Shanxi, Henan occupy an extremely important position in the country, these two provinces lead the development of Chinese learning aid newspaper, so study their newspaper has great significance.In the examination-oriented education stage, learning aid newspapers rely on the support of the government and the school, its development can be described as fast, but enter a new era of market economy, learning aid newspapers is facing a serious challenges, such as "One newspaper multi issues" phenomenon; Information on the tendency of learning aid newspaper; the impact of pirated books as well as network learning aid information; advertising accounted for a small proportion of circulation revenue; unfair means of competition and the low quality of editors. Therefore, learning aid newspaper how to combine the concept of quality education, and gradually adjust their development strategies, it has become the focus of attention of industry insiders and researchers, also is in line with the top priority of the current status of education in China's social and economic development.This paper under the basic theory of communication guide, combine with documentary research, the typical case law and comparative analysis of the method. It analyze the advantages and disadvantages of the development status of the learning aid newspaper, finally put forward some immature point of view to the future of learning aid newspaper's development strategy.This paper is divided into four parts, the first part introduced the learning aid newspapers related research situation and significance of research; the second part emphatically from advantage and inferior position two respects to analyze learning aid newspapers development present situation; the third part, according to the communication theory, the future development strategy is divided into five small pieces to talk about, namely, media, content, talent, audience and marketing strategy. This part discusses in detail the development strategy about henceforth learning aid newspapers. Finally the fourth part is the conclusion of the summary. In this paper, it specific analyze the development of learning aid newspaper and put forward appropriate development strategy, in order to provide some small reference on the operation of the learning aid newspaper, finally make it fully play the function of disseminating knowledge for our country education services.