Corporate Competitors Evaluation System, Based On Fuzzy Comprehensive Analysis

With the globalization of the economy,and the rapid development of the international market,the competition among enterprises are increasingly fierce. More and more enterprises are participating in the competition, the form of competition are becoming more and more diverse. The competitors of enterprise have also shown a certain degree of complexity and ambiguity. The complexity of the competitive environment and the intensity of competition always lead to changes in the level of relative strength among enterprises. The result is either competitors becoming stronger and stronger,stand firmly,or to make the competitors more and more weak,until they withdraw from the competition's ranks. Except the competitors who currently exist in the market and also have conflict of interest with the enterprise,there are also many potential competitors,and these competitors who may occur in the future competition will pose an enormous potential threat to competitive advantages of enterprises. The relation among enterprises may change at any time,and the fuzzy boundaries of distinguishing competitors,they are very difficult to be perceived by enterprises,and also difficult to be prevented.The main purpose of this article is to build the enterprises competitor appraisal system for enterprises to determine competitors. Through the operation of this system,enterprises can have a proper and accurate evaluation of competitors,and achieve the comparison analysis and determination of the advantages and disadvantages of their own and competitors,they also can develop more effective and more targeted strategies. At the same time,through the system,enterprises can make the accuracy identification and validation of their competitors,enterprises also can have a right sort of the competitors,and determine which companies are their main competitors,which are potential competitors,and confirm how much time and energy are spend on these competitors. Based on the correct order of all competitors,enterprises can depth understanding their strengths and weaknesses from the comparison with competitors,and enterprises also can develop the competitive strategies which are meet their own needs,so that the enterprise will develop well and gain the victory in competition.