Based On The Analysis Of Web-links Of Enterprise Competitive Intelligence Application Research

Linkage analysis is an important research method of Webmetrics. Linkageanalysis can be applied widely, mainly about influence of universities. scientificresearch institutions, while Linkage analysis is seldom used in the research ofenterprise competitive intelligence.In the basis of the existing research results at home and abroad,this thesis putslinkage analysis is applied to enterprise competitive intelligence, and working toconfirm its feasible. wish it could provide some valuable references to the developingof competitive intelligence work.This paper makes a brief summary of the methods of Linkage analysis firstly.And then, introduces linkage analysis and enterprise competitive intelligence in detail，including application characteristics, research method, research procedure andresearch field.Next,this article introduces the meaning of corporate website based on linkageanalysis, and including principle,method,and tools of drawing a corporate website.Competitive intelligence analysis based on corporate website is also mentioned in thispart.The last part introduces the principle and method of corporate website based onlinkage analysis in details. And demonstrates corporate website could make enterprisecompetitive research more effectively by a case about top15car sales in2010.Meanwhile, for using web links effectively, the last part provides three suggests for theenterprise.