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The Application Of Project Management In Publishing Industry

Posted on:2007-03-04Degree:MasterType:Thesis
Country:ChinaCandidate:F YangFull Text:PDF
GTID:2178360215470862Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As a sophisticated management system, project management is widely used in architecture, IT, manufacture industry and organization of large-scale activities, while project management in publishing industry is still at the stage of the theoretical exploration. Subjectively, publishing houses are confronted with the stress to reform internal mechanism and improve competitive capabilities of market competition. As a result, the theory of project management is applied in demand in book publishing. Objectively, book publishing has distinct project feature according with the condition for the application of project management. The author takes a book publishing project that she has experienced for instance in the paper. The paper shows lively the whole process of project management for book publishing, at the same time it provides useful experience for those publishing houses that are applying or are going to apply project management.At first, the article sums up the author's experience in , and analysis the content in detail, including the period of definition and decision, planning, application and controlling, and ending. In the period of definition and decision, the paper chiefly introduces the project's source and overall requirement; in the period of planning, the paper chiefly introduces the process of planning the project's tempo, cost and quality in accordance with the overall requirement. Especially, the author lay emphasis on the period of application and controlling, during which the author elaborates the process of project operating according. In the period of ending, the author chiefly represents the issue of paying project and collecting money in project, and yet summarizes the project. Secondly, it sums up the feature of project management of book publishing. On one hand, it sums up the feature of the project , on the other hand it sums up the feature of all book publishing project from all kinds of aspects. At last, it points out the application of project management for book publishing would be improved perfectly with publishing houses consummating their own mechanism day by day.There are three points in conclusion. Firstly, it's very important, necessary and workable that project management is applied in book publishing. Secondly, there are practical and effective methods of operation to apply project management in book publishing. Thirdly, the application of project management in book publishing would have brilliant and broad prospect.
Keywords/Search Tags:Book Publishing, Publishing Project, Project Management
PDF Full Text Request
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