The Phenomenon Of Network Public Assembling In Micro Blog

When we entered Web2.0 era, network public are not only the audiences, but also the authors. They are from passive into active. At the same time, the public have no time to get together. So, they contact with each other in internet by social software. The public get together around matters or topics to sharing resources, expressing opinions and solve problems of the real world. Compared with systematic and institutionalized organization, the new organizations become more sample and easy to establish. In recent years, Micro blog as a new social software is more and more popular with the public for its advantages. That's why we choose Micro blog to research.First, we define the Network public aggregation. It is a pattern of collective action. So, we classify the aggregation into three sorts. First one is that Network public get together to use Micro blog. The second one is that Network public pay close attention to the same person or join in the same Micro group. The last one is that Network public get together around matters or topics. And then, analysis reasons of the phenomenon from social context, media factors and requirement of public themselves. At the end of the thesis, this phenomenon is beneficial for diversified thought, value of individual person and group, what's more, reducing cost of establishing groups.We first do a lot of literature research. For there are no explicit definition, we use case analysis and qualitative analysis. When we try to find reasons of the phenomenon, we study from psychology and sociology.