Analysis Of The Innovation And Development Of TV Entertainment Programs Based On Weibo TV Index

In recent years, with the rapid development of Internet technology, low cost and high smart phone penetration, every smart phone users have witnessed the rise of micro-blog as the representative of a strong social media, in which the medium of television media environment has undergone profound changes, the traditional "sofa", "potato" patients are gradually being replaced by a new "mobile phone addiction" for TV entertainment, the way viewers also watch the corresponding changes, a single TV screen can not meet the needs of the audience eager to get deeply involved in interactive programs and multi-faceted experience a sense of, TV & phone & pad multi-screen time has come, but also television entertainment and not lose the audience, on the contrary, the audience in the "second screen "discussion on the content of television entertainment and highlights of the program is a kind of evaluation and promotion, in addition to the traditional" ratings "battle for television entertainment programs also have a second battlefield-micro-blog, micro-blog-program the reading of the number of single, single reading of the number of times mentioned reference number and other indicators index referred to as micro-blog TV, TV micro-blog index as a result of large data through statistical analysis and more comprehensive picture of a program reputation.In this paper, based on survey data Weibo data center-television micro-blog index for analysis of television entertainment, using quantitative and qualitative research method of combining analysis of television viewing entertainment micro-blog active users features and select the last two years more successful TV entertainment show "where is the father," "Hurry up, brother," and "the strongest brain" micro-blog users interested in a case study. Research that:in the new media environment, the audience of TV entertainment also active on the micro-blog and other social media audience of television programs, content and reputation will be affected by the user's interest in its micro-blog; been micro-blog impact of social media freedom open way of transmitting information, and entertainment television audience initiative enhanced the program's interactive and participatory requiring higher; in content settings, the current Chinese TV entertainment programs rely on "star mode" and "introduction mode", the lack of original content, index micro-blog TV television entertainment program content settings were evaluated multi-faceted, TV entertainment content to provide a scientific basis for effective and detailed settings.Finally, the paper on the innovation and development of television entertainment program also gives recommendations:Entertainment TV audience should be oriented development program, try to combine multi-terminal, for younger audiences; focus on the development of original content, big data analysis techniques to explore the use of original material; At the same time, the program should also do a good job promotion and marketing, pioneering television entertainment industry chain, with original quality content to promote the healthy development path of the television entertainment industry.