Media Image Of The Local Government

With the reform and opening up and the market economy system, the functions of our government is limited by the versatile type of change to the role of government everything from the past, those who do not do nothing to change service providers. In modern society, a good reputation and image has become an increasingly important intangible resources and wealth. Because the reality was fragmented administrative system, is still the old idea of some government officials, news media and shape the image of the government is more a lack of ideas and knowledge. Idea behind the use of the resulting media. Local Government how to further improve the media literacy, and the news media to form a good interaction with the media create a good image to promote the smooth progress of the work the government, local governments in China has become the subject of urgent research.Shaping the image of the government media is very important for the Government, a good image of the government to get public endorsement and support in order to have a power base, can the policy be implemented, image building of the government of which it has significant meaning and effect.In this paper, the image of local governments and their media content, media, local government status and problems of image analysis and in Guangdong Province to explore how local government and the mass media to achieve positive interaction, and ultimately improve the image of local government media.