Research On The Construction And Development Of Local Network Media Social Organizations

In the era of network,the media form and media ecology have changed dramatically.The rapid rise of new media has broken the situation of the traditional media all over the world,and the traditional media has encountered an unprecedented crisis of survival.Network media social organization has both the attributes of social organization and the attribute of media.It is like the existence of "hypermedia".It is the bridge and link between the party and the government in close contact with the majority of Internet users,the media in promoting the transformation of development,maintenance of network ecology,and build homes,promote social positive energy,promote social management,plays an important role in the construction of harmonious society.In the central vigorously promote media convergence,the domestic media group have to respond to seek development under the background of the transition,how to creatively promote social media industry organizations,and actively participate in social governance,is a new task we are facing,but also has important practical significance.The title of this thesis is " Research on the construction and development of local network media social organizations--Taking the city of Shenzhen as a case ",starting from the changes and challenges of the media industry,the four key problems of the exploration and study of this paper: one is how to promote the traditional media combined with the Internet to explore the transformation development.By providing news service,solve the "media where people go" proposition;the two is the network media competition,how to unite the new social strata,the new task of United Front work break;three is how to play the role of social organizations,strengthen the supervision from the media industry;the four is how to under the new situation the network media industry to keep pace with the times,to play the role of social organizations,and actively participate in social governance.The following thinking and research also revolves around the above four problems.The paper draws on relevant research achievements in journalism,sociology and other disciplines.Through surveys and comparative studies,we systematically analyze and analyze the construction,development path,inspiration and deficiency of domestic network media social organizations.Anatomize the "new sample" of the development of social organizations in Shenzhen,carry out a case study on the innovation of Shenzhen's self media alliance construction,and sort out and analyze the policy power of the construction of network media social organizations in ideology and network letters.Finally,this paper summarizes and refines the core strategy and some new ideas to promote the construction of social media in the network media.First,docking the key needs of media transformation and integration and the development of media users,and innovating the service mode.Second,to help build effective combination,improve the function of the system of social organization of network media.Third,innovate the vision of United Front Work and expand the development space of new social strata.Fourth,as a key force,we must deeply participate in local social governance.