The Image Of Local Government In The Public Crisis Communication Research

Crisis has become the normal state with social development, and we have access to a risk society. For public crisis management, different professional and experts have different viewpoints. But with information society development and civil rights consciousness in the past in China that technology-based preference on the issue of governance model cannot adapt to the times. Public crisis communication management is a key to Solution to the crisis.The quality of public crisis communication determines the effectiveness of crisis management and the image of the local government. Local governments must pay attention to public crisis communication management and play proper role in it. Play particular attention to the role of the mass media is important too. Through positive interaction between the mass media and local government can be achieved to solve the crisis perfect and promote the image of local government.This article states the opinions from the features and the concept of the crisis commutation, meaning of the government's image. Analysis the roles of local government in crisis communication and explore how to achieve positive interaction between the mass media and local government. Achieve the image of local government in crisis communication to maintain and upgrade...