On The Development Tendency Of The Prefecture TV Station After The Reform In 2010

Purpose:The series investigation and study of Shanxi Province prefecture television station are made for the purpose that we could obtain a comprehensive and popular knowledge of present situation and the function of prefecture TV programs, based on which we can finally propose some innovative research statements.Methods:In the series research of the prefecture TV station in the Shanxi Province, we interviewed all the prefecture TV station of Shanxi Province from June to August in 2010, in the process, the author mainly carries on the interview in the Yuncheng TV, Linfen TV, Yangquan TV and Jincheng TV stations and so on,from which we get a general idea of their reform. The author takes responsibility for the minute topic of the investigation. He takes the reforms and columns of the TV stations mentioned before for example, and regards the TV stations in the south of Shanxi as the main target to analyze its opportunity and development trends. The author takes the methods of in interview and investigation, information collection and summary analysis from the perspective of sociology, culture as well as art.Content:The topic focuses on the reform and development of the prefecture TV stations,and it put emphasis on their present situations, as well as the changes of their functions in the process of the development of their politics,economy and culture.The essay makes a brief introduction to the reform from the perspective of their operations, function localizations, the column operation tendencies, opportunities and challenges.In detail, in order to hold their development tendency of the function localization and in the column operation, the author analyzes the self-organized programs of the TV stations in Yuncheng and Linfen, based on which, the author talks about the functions of the regional advantages and opportunities, and puts forward that the regional superiority and industrial fusion could bring new opportunities and challenges, besides, the author supplies his concrete and innovative thoughts. Conclusion:The author thinks the reform has a long-term significance to the future development of the prefecture TV stations; the problems appearing in the reform have something to do with both the history and the system. The concrete conditions——whether the reform is smooth or not,will have big effect on the future patterns of the prefecture TV stations.In the process of the twelfth five-year-plan, the prefecture TV stations will be faced with the opportunities brought by Integration of 3 networks on one platform, and the deeply reform of the culture system will continue.As to the problems exposed in the reform, the author's suggestions are as follows:first, we should treat the television station's management system as a whole, and the system reform of the prefecture is just an important part of it, so it's impossible to complete the whole reform by the TV station itself; second, the television station development has the historical evolution, so their present reform should base on the earlier achievement, if the earlier reform could take good use of the opportunities and get great achievement,then, the goal of the present reform will be easier to obtain. After the reform, the TV stations will play more remarkable roles and they could participate in the development of the social politics, economy and culture more comprehensive and deeply. The author will analyze the self- organized programs to grasp their function localization for the reason that the self- organized programs could reflect the function localization and the level directly. After the reform, the effect of the operation can be showed from the accurate assurance of its own characteristics.There are some shortcomings of the content and form that they cannot give expression to their localizations, as a result, there has large room for them to promote, and these can be improved under the guide of the programs' substance. The TV stations should correct the problems exposed in the emergence of the programs unceasingly, in the author's opinion, they can make great efforts on the following four aspects:strengthen own core values, consummate the details and improve the ability to operate, promote the esthetic expression, and improve the creativity. And after the reform, there will be more opportunities and bigger challenges in the future several years for the prefecture TV stations, which will exist at the same time, and they are mainly displayed in the below aspect:first, the prefecture TV stations should get on well along with region economy and culture, take good advantages of which to expand itself; second, they should get on well along with different media——make the best of the Internet, and the new opportunity and challenge brought by Integration of 3 networks on one platform, after all, they should seize the mainstream medium in the pattern that the benefit of the media is challenged more and more.Based on the overall analysis of the prefecture TV station, the author thinks that as the forward position of the local authority, the prefecture TV stations will have a more and more important function, and they will be more and more mature during the reform. with the rapid development of the society and technology, the TV station will get to one for the public and the government from one for the government only before; under the background of the regional economy and culture fusion development,the prefecture TV station should broaden their horizon,for instance, Yuncheng and Linfen TV stations will get bigger development space in the cultural district of South of Shanxi and economical district in the Yellow River golden triangle, and it will be more and more frequent to operate a program with the aid of different areas and media; last but not least, people work in the station must hold the opinion that they need to improve themselves to deal with complicated situations. With the promotion of the entire quality and the peeling of the propaganda management, the function of the prefecture TV station will be enhanced. All in all, the regional superiority will be more and more obvious with the collectivization operation, the deep development of the Integration of 3 networks on one platform, the need of transformation, and they will break through the area limit to win a broader market.Under the recent development environment, the prefecture television station practitioners need to strengthen the study initiative innovation promotion quality transformation idea to adapt the complex prospects for development, the prefecture television station function complete along with the propaganda management peeling obtain the promotion, through the prefecture Taiwan overall quality ability promotion, along with the collectivization operation, along with three net conformity deepening, along with the reforming need to develop, the prefecture Taiwan's region superiority is more and more obvious, it also gradually breaks through the numerous surface and the radiating surface the region the limitation, but face broader market.