Research On Shanxi Culture Communication Of WeChat Public Number

To let cultural relics speak,to let history speak,to let culture speak,to promote the protection and inheritance of historical relics,and to carry forward the excellent traditional Chinese culture is the general trend of contemporary society and the due meaning of cultural communication.Shanxi contains rich cultural relic resources as well as the historical and cultural heritage.Therefore,fully excavating the excellent cultural connotation of Shanxi Province and disseminating high-quality cultural information has become an important topic in the process of practicing cultural self-confidence in the new era.With the rapid development of Internet technology,great changes have taken place in the media environment,the traditional channels of transmitting culture can not meet the needs of cultural development.They have changed from "passive teaching and explanation" to "active Profession and speech".Therefore,with the help of the wechat public number as a platform,focusing on traditional culture,deeply excavating the value carried by cultural relics,it will expand the breadth and depth of its informatization,expand the influence of Shanxi Culture,and achieve greater integration,openness and exchange,to the survival of the human race.Based on the above reasons,this paper chooses wechat public platform as the target medium to study Shanxi cultural communication,taking "Wenbo Shanxi" public number as the research object,starting from the relevant theories of communication,this paper studies the process of its dissemination in the disseminator,the dissemination content and the user's dissemination culture,which is divided into four parts:the first part,starting from the dissemination platform,adopts the in-depth interview method,mainly expounds the push situation of the wechat public platform and;the second part,starting from the dissemination content,uses the Content analysis and the case study method,carries on the quantification research to the Shanxi cultural content;in the third part,from the point of view of users,the author uses the questionnaire survey method to analyze the content of the text,a statistical study on the reception of Information and the effectiveness of users who pay attention to "Wenbo Shanxi" wechat public accounts and read its published articles,and try to get "Wenbo Shanxi" in the dissemination of Shanxi Culture in the process of the value of the effect shown;The fourth part,based on the previous research,the combination of Shanxi Culture and wechat public platform,while bringing many advantages in communication,there are also shortcomings,and put forward the corresponding feasibility of development thinking in the light of the current problems,this also the local culture in the wechat public platform better dissemination brings some enlightenment.