Ecological Balance Of Public Opinion, And Adjustment

The rapid development of computer network technology, to our lives has brought great changes, including a very important change is in the public domain. It changes the traditional mode of transmission has changed the public only as a traditional media environment, the status of the recipient, so that the views of the general public more easily transmitted, is conducive to the realization of the rights of the public. Accordingly, many people in today's society is very optimistic about the positive network effect on the network to send the great hope that the network can achieve the public discourse, is conducive to real democracy. But there is also an opposing view of pessimism. In this view Web content is difficult to control, worry about the unhealthy Internet content would cause great social harm.Network as a new medium, its appearance and its tremendous impact of current public opinion will no doubt have an effect ecology. In this paper, the background of the rise of the network, using literature and theoretical analysis summarized the traditional media environment, the right to speak to master in a few hands, mode of transmission in the case of one-way flow; of the rise of the network, the public discourse with the past What are the different ratio; of the rise of the network, the communication model of how the changes occur; described finishing interactive communication model, information exchange and interaction is more timely, adequate, is conducive to the realization of the right of the public discourse, particularly in favor of disadvantaged realization of the right group of words.Also, for network analysis of social problems caused by the network on the negative impact of media ecology. This paper focuses on the background of the rise of a network of public ecological imbalance caused by several reasons. Including the interests of social transformation caused by the division, a strong voice class monopoly of the rule of law is not perfect, the public media literacy is low, weak sense of civic equality. The reason is related to socio-economic, rule of law, democracy, citizenship and other aspects, is a very prominent area of the current problem of public opinion.This paper analyzes the reasons, based on the ecological balance of public opinion put forward the adaptation strategy. In the first, the main medium of social development and related factors in adjusting the angle of uneven development and social transformation of the public mental gap between the rapidly changing; opinion leaders to support civil society, regulating the strong and weak sectors of the voice class imbalance; to raise public literacy, the rapid development of communication technology regulation and public media literacy imbalance between the low. The second aspect, in accordance with the ascending order, followed by proposed network to grasp the public opinion of the "degree" to regulate the intensity of public opinion within the network imbalances; proposed the network coordination and interaction with traditional media; good Construction of public opinion not only with eco-media, public quality, but also with the whole community's political, economic, democracy, and so on.In this part of the last, proposed to build a wider good external environment ecology of public opinion. In the third aspect, good and bad for the content of network information, network information spam, cybercrime, network and other violent phenomenon, proposed the construction of network ethics and legal development.