Under The Background Of Tri-Networks Integration Television's Networking Survival And Evelopment Explore

With the development of digital, network and terminal technology, the trend of integration of television networks, telecommunication networks and Internet ("tri-networks integration") is increasingly obvious. Three networks tend to be consistent in technology, business scope and receiving terminal. We can watch TV, make phone calls, and surf the the Internet at the same time by using one terminal equipment through one network which can be said" one network within three functions" or "one terminal within three functions ". The development of "tri-networks integration" technically accelerates the transmission channel and expands the business scope of television. It is a new developing opportunity for television. But meantime, the development of "tri-network integration" facilitates telecommunication departments to own those technology of TV industry. Thus television will have a fierce competition with telecommunication departments in fighting for the market. In this sense, "tri-network integration" is undoubtedly a big challenge for television. Therefore, if television wants to make a great progress in development under the background of "tri-network integration", it must face the challenge and seize the opportunity. Besides, it should recognize its advantages and disadvantage, and seek a most suitable way for further development. "Networking survival and development" is just a strategic way for television to face challenges and opportunities under the background of tri-networks integration. Technology, management, market demand and the government management are just like basic driving force for the development of television new media. We should analyse how technology, management, market demand and the government management influence on television new media in the implement of the way "Networking survival and development".As a new media company subordinating to CCTV, Chinese network television, is a main executive platform for CCTV to implement "networking survival and development " strategy. For more than 10 year, it has gradually formed some valuable experiences in the exploration of the way "networking survival and development". But it also exists some shortcomings. It has effectively explored in the construction of contents, business development, the exploiture of transmission channel, terminal and platform, the innovation of management patterns and etc. As a result, it has formed some valuable theories and results of "networking survival and development". But meanwhile it has many problems like insufficient use of network resources, inadequate development of new business, inefficient management and etc.As a most influential television new media company, Chinese network television's exploration of "networking survival and development" is typical and representative in experiences and shortcomings. It has a great effect on guiding domestic TV media to implement the way of "networking survival and development".Under the background of tri-networks integration, Television's "networking survival and development" mainly involves contents and business, transmission channel, the development of terminal and platform, operating management and government management. Then how to construct content and explore new business? how to develop transmission, terminal and platform? how to innovate management? And how government regulate the development of tri-networks integration and television from the perspective of law, policy and supervision? All these questions need to be answered in the implement of "networking survival and development". This thesis mainly solve above questions from four aspects, trying to put forward some constructive suggestions in the way of "networking survival and developmet" for television.