Research On The Survival Strategies Of Special TV Programs In Television Media In The New Media Era

The "Society Education Program" is called the social science education program.It serves as a television program for the audience to carry out social education and cultural education.The concept of "social education program" was first quoted from the former Soviet Union's television industry in the 1960 s.In the mid-1990 s,the development of the Chinese television industry was rapid.All television stations attached great importance to the production and broadcasting of TV programs,and the social education programs served as television stations.The "Gold" program,together with literary and news programs,constitutes the entire television program.In the process of further maturation of television programs,with the intensification of program education,social education programs have also developed in form and ideology into “programmatic programs for television and education”,and their depth and subdivision have been profound.Comprehensive and systematic development and exploration has received increasing attention from the television media,especially the special programs for social education as a local comprehensive channel for party and government propaganda.It has played an invaluable role today.As a local program in Xianyang with a population of 5 million in Xianyang City and a population of 11.5 million people in Western Guanzhong and Gansu,the “Focus on Xianyang” adheres to the correct orientation of public opinion and is specifically targeted at the country's major policies and social hot spots.Digging deeper,focusing on government policies,focusing on social news,responding to people's livelihoods,and stimulating the development of typical models,it has been widely recognized and praised by Xianyang City and even Shaanxi Province for its natural geographical advantages and psychological proximity.The data shows that since the program was founded in 2006,its ratings have ranked fourth in Xianyang TV Station,and it is also one of the top ten TV programs in Shaanxi Province.It has a strong fixed viewing group in the country.This article uses “concern over Xianyang” as a reference case,through the integration and investigation of national social education programs,especially local TV stations and TV programs,through the concept and form of social education program,and the combing of predecessors' special programs on social education.The special programs of social education have the significance and direction of development in the moment,and clearly study the issues.Focusing on the new media environment in the Internet era,new media emerge in an endless stream.The abundant and even surplus media space,the ever-changing social media,and so on all have impacted traditional TV programs at the city level,followed closely by Xianyang discussed and studied the problems and challenges faced by the representative TV station's TV programs,and proposed corresponding strategies for survival and development,with the view that TV programs and TV programs will be better in the new era.