The Guidance Of Female Fashion Information Website On Women Consumption

The relationship between the media and consumption has been receiving much attention in communication studies. Researches on the relation among television, magazines or advertising and consumer are becoming mature gradually and meanwhile network communication and consumption also get more and more attention. Based on the existing researches on television, magazines or advertising and consumers, this paper explores the guidance of fashion information website on women's consumption from the perspective of communication and by means of sociology, psychology and the discipline of consumer behavior etc.Under the background of a consumer society, more and more companies began to choose network media as the most influential and persuasive platform, making it the communication bridge between commodity and consumer. By the temper of big profits, network media take part in this interaction actively, in which it demonstrated as guidance on consumption. Under the circumstances of a consumer culture, this paper aims to analyze the Women consumption features under the guidance of women's fashion information by questionnaire and case analysis in a new perspective. In order to study the influence of website on the establishment of "beautiful consumption" and guidance on profession consumption and commodity symbolic value, it used three women's fashion information website (Rayli, PClady and Fashion and Beauty) as research samples, through agenda-setting, the signify and signifier theory of Saussure. With analysis of the setting analysis of women's fashion information website channels, words, picture and advertisement, this paper finds out the specific ways by which the website influence people's consumption and points out the problems and answers occurred in the process. Therefore, it can be said that this study possess academic meaning and realistic significance as well.