"Masses-run Newspaper":Theoretical Construction In The History Of Thought And Reading Practice

The article combines the perspectives of ideological history and reading history,through the practice of non-professional media such as newspaper reading groups,wall newspapers,and blackboard newspapers,to cut into the diachronic construction process of the idea of "massesrun newspapers".The idea of "masses-run newspapers" has been sorted out from the sprouting of the practice in the Central Revolutionary Base Area,to the theoretical sublimation in the Yan'an period,and then to the practice reconstruction after the founding of the People's Republic of China,in order to reproduce the development prospects of the "masses-run newspapers" idea.First of all,article analyze the development of the newspaper reading group and the wall newspaper in the Central Revolutionary Base Area,and believed that they were nurtured in the new development of the agrarian revolution reality and revolutionary theory.In the specific propaganda practice,the popularization of reading groups is realized,with revolutionary propaganda and the masses as the main reading objects,and the practice of "masses-run newspapers" is being carried out in the way of reading newspapers and wall newspapers.Then,the article believes that the newspaper reading group and blackboard newspaper in the Yan'an period developed under the background of the unique communication environment and the rectification movement and the large-scale production movement in the Shaan-Gan-Ning border area.The newspaper reading group and blackboard newspaper during this period followed and embodied the ideological logic of "masses-run newspapers" in the three stages of reality generation,experience concentration and testing and promotion.At the same time,in the relevant revolutionary reading methods and revolutionary reading objects,a new reading revolution in the process of modern Chinese society is realized.With the maturity of the "mass line" ideology and the rich experience in running newspapers,the ideological concept of "masses-run newspapers" had already been formed during the Yan'an period.In the end,the article takes Shanghai and the rural areas of Shaanxi as the objects,and mainly analyzes the development of the newspaper reading group in urban and rural areas after the founding of the People's Republic of China.In a series of social movements,the newspaper reading group as a tool for party-mass interactive ceremonies brought clear organizational unity,generated significant emotional energy,became a symbol of party-mass relationship,and made the partymass consensus becomes a collective moral regulation.In addition,the reading objects that constitute the boundary of the party-mass interactive ceremony have further strengthened the relationship between the party and the masses in the clear definition of the identity of the ceremony participants.Through combing the development context of the "masses-run newspapers" thought and related practices in the above three periods,it is found that the two are closely connected with the "masses-run newspapers" theory.The practice of "masses-run newspapers" serves as the basis of reality,the idea of "masses-run newspapers" as the superstructure,and the theoretical development of "masses-run newspapers" is formed in the interaction between the two.