Under The Background Of All Media Communication Studies, Mediated Event

In "time enrichment" in the process of social transformation, as the acceleration of the mode of transmission, the media event, transmission channels and spreading effect is changing. These changes, for the construction of social media discourse, the formation of the public domain, the popularity of citizen consciousness, most research and reference value to the media event, but the investigation and understand the value from the media, but it requires a new concept.In the news spread, with the help of the activities of the spread of media, media events often become social the focus of attention, to the media, public discourse, and emerging civil society of enormous implications, but also brings a lot of challenges, and even have influences on the social reform, and affect the public well-being in ascension.In all the media, media events under the background of the spread of satisfying the informed public rights, at the same time, also can produce rumors overflowing, the negative conformity effect mass proliferation of problems. How to follow existing under the premise of legal norms of media events in the process of transmission of the negative diffusion effects produced, controls the media events on the track along the benign development, this paper needs to be spread the key.With the rise of new media, media event transmission channel and communication effect, even transmission methods are changing, if only from the perspective of traditional media are analyzed, media event of current media event certainly cannot be comprehensive system of research.Media event should how benign spread?How to make the traditional media and emerging media in media events in propagation process of effective interaction?This paper introduces the concept and Outlines the media, on the basis of media events from media agenda-setting theory and news frame theory, under the background of all of the media are analyzed, media events in recent years specific media event study in spreading means, transmission channels, communication effect on the gain and loss, dig out the media event in the propagation of the negative effect of the deep reason and achieve positive effect of communicating experience in the media, and then put forward under the background of how to actively effectively cope with media events appeared in the process of spreading the spread of negative effect.Full text of more than 30,000 words, divided into preface, text, endnotes three sections.This paper mainly expounds the introduction to choose a background and theoretical and realistic significance, the key points and difficulties and innovations and research methods.The text is divided into four major sections:The first part from the media specific connotation, media event connotation and spread to the concept of media and media events are summarized, analyzed the background of all media, media events in transmission methods, dissemination channel and the characteristics of communication effect.The second part of the agenda-setting theory from the media in recent years, the selection of concrete analysis, analysis mediated event in media under the agenda-setting theory, the media event the interior and spread the spread of mediated event, and then analyzes the main media under the background of the characteristics of media events spread, and mined in all the media background, the emerging media and traditional media how better to media agenda setting to make media event effective transmission, avoid negative diffusion problem arises.The third part is starting from the news, give frame theory frame theory, overview of the news again frame theory introduced the function of news and mechanism, and select hua long wangdai and ta yu nets gansu boat song mudslides special report on special report, analysis, analysis of the special report two websites characteristic and place this the difference is a set of different news framework. Then in the media, and points out that the ecological environment, the media events under the need to set good news spread in the frame, and within the framework set news related reports, reveal the humanistic solicitude and news value.The fourth part in earlier analysis based on the research of the spread of first of all that media event is a double-edged sword, i.e. there are positive communication effect, also exist negative spread problem;Secondly, respectively from the media, audience, public media literacy, media management organization and emerging media supervision in perspective, constructive put forward under the background of all media, improve media event of positive media effect methods and strategies, including respect news dissemination rule, active set issues, perfecting the emergent media event reporting mechanism, enhancing media management institutions to complex media event ability, improve public media literacy and strengthening the supervision of emerging media aspects;Finally, the paper puts forward the entire media background, in respect to the premise of news dissemination rule, cultivate the audience good media usage, promote media event benign communication.In conclusion, the author points out that the part of the media and media event is relative concept, its connotation and the extension will with the development of society and the Internet digital technology progress and expand and outspread, media events spread negative spread all media questions will with the development and further expansion. So in all the media this great background, actively and effectively media events spread, eliminate media events spread go15 negative effect.