The Spread Of Network Events In The Assembling-effect

Under the characteristics of network, which performanced by mass-assemble and immediate interaction, various types of network events became the standard footnote of the network's public opinion. They create media spectacle in the interaction with traditional media, which bring about a profound impact on eco-media and social reality.As mentioned above, this paper makes research into the spread of network events in a macro perspective, which is a brand-new subject. As for the research methods, this paper mainly uses qualitative analysis, and supported by micro-level analysis of the individual case. As while, this paper does an in-depth study on the spread of network events form four perspectives: type characteristics, transmission mode, key issues and background reasons. By these above, this paper describes the characteristics of the network events under the circumstance of mass-assembling and immediate interaction.In specific research, this paper summarizes the network events of internet,and roughly divides it into the public agenda event and the private agenda event as two major themes,which includes nine types based on distinction of network event's main characteristics. Through the inspection of communication process of network events,this paper finds that the agenda setting of network event is mainly from internet users themselves. And the agendas show characteristics of mobility and stage. As while, this paper proposes a model of interactive communication between the media innovatively. This paper analyzes the key issues and background reasons of the network events during the communication process deeply. The key issues of network event transmission are network spectacle and Plaza carnival,group polarization phenomenon,and equal discourse rights. From the points of technology,media,public,social culture and so on,this paper thinks that the main reason of network event's powerful effect are micro-content's assembling-effect of network,field anonymous effect of network,internet media consumption and social anxiety in transition.