The Representation Of The Government's Image In 《People's Daily》

Since the Sixteenth Congress of the communist Party of China,facing the ups and downs,our Communist Party and government have stood the challenge and the test of the history.Under the leadership of the Party and the government,our people of all ethnic groups have forged ahead, overcome various all difficulties and obstacles and made great achievements in reform—opening up and economic and social development. The images of our government have always being responsible,close to the people, pragmatic and transparent,and have gained broad recognition.They give people a satisfactory answer.The good images of our goverment have increased the confidence.Therefore the good images of goverment has huge appealing power and cohesive force.The mass media is an important medium which communicates government's images to people.In the process of news production,the reports of government represent different images due to different news resources,position,news content and typesetting.This paper aims at the reports of government in People's Daily and analyzes that how our main media construct the images of government through content analysis and discourse analysis in transition.Then it discloses the problems of the represent of the government.This paper adopts several ways of research: sample survey,content analysis,discourse analysis, case analysis.The content analysis is the way to the frame of the text.Then the communicator's attitude and the communication model are summarized.From microcosm to macrocosm,it is based on the quantifiable data and then discusses the data's meaning.Its main content and frame is as follows:The first section of this paper put forward the research's background,the meaning and the methods,and then it explanated the releated conception.The second section reviewed the domestic and overseas research,and definited the innovation and analysis dimensions.The third section is the part of the content analysis.It studied the releated data of the repreaent of the images. The dimensions concluded the amount of the report,the news resources,the page of the report,topic, inclination and so on.And according to the analysis results,the framework is revealed. The analysis found that there is a great mount of news report about the government and the government is the most important news source.The content concluded diplomacy,meetings and theeconomics.The images of the government is positive,responsible ,pragmatical,transparent,service-oriented.The forth section of this paper is to analyze the discourse. According to the theory of the van dijk's discourse analysis,the structure of the text is analyzed.In the International Frame,the report shows that our government is responsible ,sincere,and is rich in sense of justice,while making our best try to make progress.In the Domestic Frame, the report shows that our government is responsible, pragmatical and to treat the people as one would treat one's family.The fifth part is to find the problems of representation and provided some proposition.The research concludes that the report need to go furthur in news standard and to make the balance report.It also need to find a tiny cut.