The Study On Media Image Of Government At Internet Age

Government image is invisible capital.It is an important basis for the implementation of policies to enhance the administration capacity, and create a harmonious society.In modern public relations management, information dissemination and media not only the government propaganda tool to guide public opinion, but also to express their views on the Government for the publicand monitor the implementation of the important channels.Highly developed in the media age, the network has become a public force, not only changed people's way of life, but also on the government's public relations management put forward new demands. With the rapid development of network technology, the world has entered the era of globalization, communication, quick and free flow of information. In the Internet era, the government's performance has not confined within the sovereignty of a country, but through the spread of globalization spread around the world. The bad image of the Government is bound to affect the image of the entire country is not conducive to the development of countries in the international community.SARS outbreak in 2003 led to the image of the crisis, sparked the era of information dissemination network in China. In the traditional media environment, the media is a propaganda tool of the Government, the Government introduced to the public through the media, "top down" one-way communication, and the Internet era, the public has received information from a passive recipient of information to take the initiative to publish Evangelist conversion. Information and the wave of democratization, the public information channels to receive more and more difficult through coercive means the government has concealed information.Construction of the media image of government is a long, complex systems engineering. Research Network of the Government using the Internet media communication is extremely important to the image of real government issues, to solve the current government, the contradiction between the media and public, reflect the government's image and lack of dissemination of the misunderstanding and to propose countermeasures. This is the significance of this topic and purpose. While traditional media compared to the times, the Government from the conceptual and technical use of the media has made a huge improvement, there are still many problems. Based on the Network Communication in the Age of the image of the government study, for the current government's lack of network media issues by thinking, and finally explore how the government in the Internet age effective PR response.Paper is divided into five parts.The first chapter is the government body image, the concept of sorting out the government and the media image of the system of government media image of the structure.The second chapter presents the image of government media age of Internet communication. Through the era of the Internet age contrast with the traditional media, government media spread the image analysis challenges.The third chapter from the government website, the government spokesman system, agenda setting, etc. of the Government has used the image of the way media communication network and condition described by the case.Chapterâ…£from the perspective of how the Government proposed to improve the image of the government using the Internet media response.