Government When Faced With The Impact Of Internet Media Dilemma Analysis And Countermeasure Research

Along with the Internet technology development, network coverage is more and more widely, the network media has been deeply to our little drops of life, its influence is also far more than any previous media. QQ, blog, social networking websites, micro blog new applications, such as the emergence of Internet, for the majority of Internet users to exchange of information, intend to express, interests above and, social public affairs management supervision and provides free convenient, low cost, easy to participate in the information platform. With the current rapid transformation of Chinese society, social interests distribution mechanism is unreasonable, all kinds of social contradictions are intertwined, and the various social conflict phenomenon such as frequent is more and more appeared on the Internet, network has also become a social contradictions and social conflict exposure, argument, appraisal and even to coordinate and solve the "Public Assembly Rooms ".The uniqueness of the network media in information transmission and public life to bring the revolutionary change, but also gives the government power and social management has brought the unprecedented challenge. All kinds of network public events, false harmful information, kuso, network violence that governments at all levels and officials struggling to cope with the, frequently make a fool of oneself, can’t find good processing network media effective measures, the government image and credibility of the serious damage. Therefore, governments at all levels to help correct understanding of network media, master its development operation rule, the transforming of ruling idea, is positive to make use of the network media innovation social management mode is particularly important and urgent, this paper is based on this point to discuss on.This paper introduced the introduction part expatiates the origin background, purpose, domestic and foreign scholars research current situation and research in this paper the train of thought and way; The first chapter for the Internet media and the concept of development and characteristic function and influence of defect carried on the detailed elaboration, for all of us deeper understanding network media to provide theoretical help; The second chapter to the government and the historical development of network media reviewed the analysis, it is pointed out that the government in the face of the network media deficiency and dilemma; The third chapter for the government in recent years to deal with network event misconduct of the typical case to carry on the analysis, thus to sum up experience and lessons, and points out that the root of the problem occurred in; Finally for the government and the network media to realize win-win interaction, harmony and common health development solutions are put forward, response the central proposed is positive to make use of the network media innovation social management mode, building a service-oriented government spirit concept.