The Engine Of Electronic Commerce-Research Of Search Marketing Model

The rapid growth of online resources make the market much more competitive, how to attract potential customers become an important part of the competitiveness, hence the grate commercial value comes by search marketing. Search Marketing can help to improve the effectiveness of online marketing and promotion; it can also be helpful in maximum the traffic from search engines by the least input. From macro point of view or from the industry perspective, the search marketing means grate business opportunities to those who rely on e-commerce business. Currently Search Marketing still at the initial stage in China, there are many problems emerging, such as the planning and management are not based on the specific characters of the enterprise; especially for those small and medium enterprises, they don't clear on how to use search marketing to development quickly, some SMEs are used to deploy the marketing strategy base on the existing model of others. In this case, the advantages are not enough of Search Marketing in website promotion, Network brand, product promotion, online sales and other aspects as there are no analysis and adjustment base on certain enterprise. Therefore, the research for search engine in e-commerce is necessary. The key value of search marketing is to help companies to develop the target consumer, to drive consumer's behavior and to get higher market share. For network marketing strategy in e-commerce, the accuracy target, excellent set of resources can be more significant on improving the efficiency as well as maximize benefits. It's not difficult to run network marketing via internet; the thing is how to make it much more accurate. The thesis set up a model for search marketing based on the features of WWW, including user behavior analysis, consumption model, team building, keyword selection, whole site optimization and evaluation aspects, the key aspects of search marketing model is analyzed on the characters,such as the young clients, wide range of goods, inventory and cash flow pressure and so on, the result shows that search marketing works well in finding new customers, improving conversion rate and stabilize the cash flow. It's demonstrated that search marketing can help to attract more potential customers, to increase transaction rates and to expand income by continuous improvement and optimization of key aspects. Monitoring and analysis shopping behavior of user data enables companies to market changes in real time and thus the potential demand of customers which means a lot to achieve revenue maximization.