Dalian Petrochemical Company Development Strategy Of Empirical Research

Dalian Petrochemical Corporation (DPC) is facing not only the matter of how to develop and expand, but also the matter of critical alternative to live or die. The enterprise needs to survive and progress. It is a must to re-orient its industry and design its development strategy. This thesis intends to deal with the issue which arises from the urgent need of Dalian Petrochemical Corporation.We adopt the method of SWOT analysis, and carry on objective , scientific analysis to every business from enterprise outside to inside , and so get the appraisal result of its competitive power,, We used the method of Boston Matrix Analysis, and lay particular emphasis on every business of the market state, and so confirm its relative position in enterprise's industry and enterprise's business making up. Through the analysis results of these two kinds of methods, we makes a orientation to enterprises 's business and make a choice to development strategy.The research of the development strategy of Dalian Petrochemical Corporation is carried on through the analysis of internal and external environment, adopting SWOT and Boston matrix analytical method. We get the conclusion that during 3-5 years in the future, it closely revolves around the 20-million-ton expansion project of the Branch Company of Dalian Petrochemical Corporation, and the overall layout of building "Greater Dalian" of Dalian city, enhances, expands and specializes in major operations, giving play to the advantage of closing up with the harbor and the advantage of location resources and management experience in petrochemical industry. Dalian Petrochemical Corporation is set as the service company of petrochemical industry, carrying on the concentric development in pluralism, regarding the growth in economic benefits as its objective, regarding reforming and innovating as its motive forces, relying on the existing market of Branch Company of Dalian Petrochemical Corporation, opening up the outside social market, optimizing the industrial structure, stressing on the core-business, developing the new project to realize sustainable development. Turn Dalian Petrochemical Corporation into a petrochemical service enterprise, with relatively stable market share, balanced industrial structure, relatively strong overall power, flexible operating mechanism, better economic benefits, leading position in building of corporate culture.Dalian Petrochemical Corporation has implemented the continuous reorganizing strategy for four years after its recombination. Examine the temporary result arising from industrial structure adjustment, management innovation, organizational change, shaping of corporate culture. The core-business has been stressed outstandingly and the industrial structure has been gradually adjusted towards the rational direction. The core competitiveness grows clear day by day and strengthens to some extent. The enterprise's overall performance improves greatly. It can be predicted that after the effective implementation of the enterprise strategy under a series of guarantee measures, Dalian Petrochemical Corporation will become a state-run service enterprise of petrochemical industry, which accords with modern enterprise system, independent management, sustainable development and competition strength.The author hopes that the study on the development strategy of Dalian Petrochemical Corporation could offer certain reference and enlightenment to those state-run enterprises with similar possession of fund advantage, single and stable service market and unique resources advantage, but with unbalanced industrial structure, as well as with exploration for reform, development and revitalization.