Research On The Development Strategy Of SCYS Dairy Company

After 2009,Chinese dairy industry ushered in a new opportunity for development,increasing competition between dairy companies.In the course of the operation of dairy enterprises,the practical effect of strategic planning for development is more and more obvious.It will largely determine whether an enterprise can survive and achieve sustainable development.SCYS Dairy as a small and medium-sized dairy enterprises in Sichuan Province,should make its own strategic development planning.First,the theoretical basis.The strategic management theory of enterprise(basic connotation,process model,hierarchy)and strategic analysis of enterprises(PEST analysis,Porter's five forces analysis,Boston matrix analysis,SWOT analysis)provide the theoretical basis for the research of SCYS dairy industry development strategy.Second,research methods.This article mainly uses the research analysis method,the literature data method,the quantitative analysis and the qualitative analysis for three kinds of research methods.On the one hand,the internal situation of SCYS Dairy and its macro environment,the environment of the industry to conduct research to analyze the internal conditions of SCYS Dairy and the external environment.On the other hand,by accessing the internet database such as CNKI Literature Database and Baidu Database,it can access the relevant information of domestic and foreign academic circles online and provide the necessary theoretical reference for the research.In addition,based on the "quantity" obtained from the research,the research is conducted based on the strategic analysis of enterprises.Third,the main content.In this paper,a comprehensive and comprehensive analysis of the basic situation of SCYS Dairy,the external macro-environment,industry micro-environment,internal conditions;grasp the strengths and weaknesses of SCYS Dairy,opportunities and threats,construct SCYS Dairy SWOT model;establish SCYS Dairy The company's mission,business vision and corporate strategic goals;determine the overall strategic choice of SCYS dairy industry,competition strategy selection and functional strategy selection;clear SCYS dairy development strategy implementation principles and steps to clarify SCYS dairy overall strategy,competition strategy and functional strategy Implementation;development of SCYS dairy industry development strategy implementation of the safeguard measures to ensure that many aspects can be improved,improved and improved in order to achieve the strategic development of enterprises.Fourth,the important conclusion.Dairy enterprises in the development strategy formulation process,should be a scientific grasp of strategic management theory and business strategy analysis method,and fully grasp the internal and external environmentalconditions,to ensure that the development of enterprise development strategy is feasible.Fifth,looking forward to contributions.This paper studies the strategic issues of SCYS Dairy Development in order to have some positive effects on the sustainable development of SCYS Dairy.This article is about the research on the development strategy of dairy industry in SCYS in order to provide some reference and reference for the formulation of the development strategy of other dairy enterprises of the same type in domestic dairy industry or the related issues.