Research On The Development Strategy Of Cigarette Marketing In Chuxiong Tobacco Company

Chinese cigarette marketing efforts through the rapid development of "Eleventh Five-Year", "Twelfth Five-Year" period, as the impact of "FCTC" gradually deepened, the development of space gradually narrowed, gradually reduced approaching inflection point of tariffs and the constant influx of well-known foreign cigarettes, cigarette marketing development is faced with increasing competitive pressure. Chuxiong Tobacco companies are also facing new opportunities and challenges, how to make the right cigarette marketing strategic direction, rational development planning, improving efficiency of market allocation of resources, planning and control good cigarette marketing development of "speed, quality and efficiency", is placed in front of Chuxiong tobacco Company is an urgent and realistic issue.This article from the perspective of Chuxiong Tobacco Company cigarette marketing sustained and stable development, application development and consumer research theory Strategic Concept, the first is the use of PEST analysis and SWOT analysis of the internal and external environment facing the development of Chuxiong Tobacco is currently doing a comprehensive analysis, analysis to find Chuxiong present in cigarette marketing strengths and weaknesses, as well as threats and opportunities; Second is to conduct market research for capacity Chuxiong cigarette market, providing data and empirical support for the Chuxiong cigarette market forecasting and goal-setting, thereby combining the Yunnan cigarette marketing development policy requirements and Chuxiong tobacco companies actually work out "Thirteen Five-Year" cigarette marketing goal Programming; Third, for the realization of Chuxiong "Thirteen Five-Year" tobacco companies target development plan, from the market-oriented reform, cigarette retail terminal building, cigarette brand, customer relationship management, the cigarette market and price management, marketing teams, logistics and distribution, development of integrity and systematic development of marketing strategies and concrete measures to protect and support the planning and implementation of cigarette marketing objectives; Finally elaborated in order to ensure the smooth progress of the development and implementation of the marketing strategy, from the corporate level to establish internal and external support mechanisms for ensuring the implementation of the marketing strategy of landing, achieve the desired effect, achieve Chuxiong tobacco companies from traditional business to the modern distribution companies changes.