Research On The Competitive Strategy Of XX Cigarette Factory

As the main source of revenue, the tobacco industry is one of them, composes about 10% of state revenues each year. The tobacco industry is the state administrative monopoly industry; it is difficult to and will not change this pattern in the short term. During last century, the world economic tide, large groups of restructuring and mergers and acquisitions, occupied a large market share. The tobacco control efforts continue to strengthen, and the development of the tobacco industry was deeply impacted. In addition, it is worth considering how the tobacco industry adjusts its position to comply with the "Eight Provisions", and to develop smoothly and regularly in the long run. Therefore, we focused on how to weigh XX Cigarette Factory, analyzing and researching its competitive advantages, and proposing appropriate competitive strategy.This article draws on the theoretical framework of the prevailing strategic planning when many companies have adopted the use of "Porter Five Forces Analysis", "SWOT Analysis", "Diversified Competition Strategy" and other methods, layers forward, comprehensively expounded what are the advantages, disadvantages, external opportunities and challenges XX Cigarette Factory is facing during the process of production and operation at present. The strategic assessment and evaluation matrix calculated according to the actual situation of the enterprise. The assessment reflects the advantages and disadvantages of the enterprise with specific data. This article is trying to get a deep study of the origin.First, to analyze the competition within XX Cigarette Factory external environment, clear macro environment, elaborate the tobacco industry development process both domestically and abroad, analyze the characteristics, status quo, opportunities and threats of China’s tobacco industry, and then cut into analyzing the resources and capabilities that XX Cigarette Factory owned, to identify its core competitiveness, the driving force for the production of fine cigarettes and brand, the matrix data analysis reveals the reason of its disadvantage in the competition, enterprise need to adopt changes and measures followed by a detailed SWOT analysis of the strategic combination of contrast and strategy.Second, strategic research competition of XX Cigarette Factory, analysis of the level of competition within the existing industrial clusters competitors through Porter Five Forces Analysis, select the size, production capacity, market share and competitive with similar companies to give two Comparison, competition matrix, derived specific data to identify the specific reasons for the gap created in order to select the most suitable draw XX Cigarette Factory competitive strategy adopted for diversified competition strategy, then locate and decomposition of strategic objectives, clear the goals of medium-term and long-term, target customers, markets and the product positioning of fine cigarettes, and establish a competitive advantage, make three practical diversified competition strategies, expanding the category, size, values and standards of the advantages of fine cigarettes, while fine-care support leading effects of fine cigarettes, breaking the limitations of the brand regional development, taking from product first mover advantage into brand development advantages, in order to improve brand competitiveness and market share.Third, make XX Cigarette Factory competitive strategy to implement specific security measures, starting with the five major safeguards to propose concrete measures to implement the path.