The Strategic Research For Chinese Cigarette Developing Global Market

China is the world's largest tobacco producing and consuming country, and accounting for more than a third of the global total on both counts. In recent years, China Tobacco was realizing many rapid developments in an astonishing speed. The organizational structure adjustment, the industry and commerce separation, the legal personality cancellation of the county-level commercial company, the annexation and reorganization, the brand conformity, and so on. The National Tobacco Monopoly Bureau prepares for reducing the tobacco enterprises from 31 at present to more than 10 within 3~5 years. The cigarette brands are also been decreasing gradually to more than 10.Joining in World Trade Organization, China Tobacco faced with more intense international competition. The surging upward of the world economics integration and the smoking control movement has accelerated the organizational structure adjustment and global expansion of the transnational tobacco company. Therefore, the situation compels China Tobacco to participate in international market competition ultimately. China Tobacco is big but not strong. How should we deal with these "aircraft carrier" of the global tobacco group driving into China? How should we adapt to the change between supply and demand relations of international and domestic tobacco market? Under the laws and regulations limit, the tobacco products are restricted more and more in many advertisements and promotions. How should China tobacco participate in international market competition by making use of our existing property and technical ability?This article is mainly based on the analysis of transnational tobacco company strategy and the Chinese cigarette present situation. China Tobacco is preparing to progress the good capital operation in the global market as a whole. Compared the Chinese cigarette brands with the world brands in the overall level, it is put forward the proposal of making "the Chinese type cigarette". After the example analysis of "Zhongnanhai" brand's successful strategy in Japan, it proposed that sales network construction overseas is the key of China Tobacco "goes out".