Chongqing Mainstream Online News Media Interactivity

With the fact that net news media develop rapidly, net news media already develop becoming one of the mainstream media in the nowadays society. In developing process of net news media, Chongqing mainstream net news media is a howling success with the communication influence that expands unceasingly, the reformative change brought about by developing process in Chongqing net news media attributing to the development of net news media interactivity.Net news media interactivity has brought about a brand-new spreading pattern different from one kind of any patterns communication ago for Chongqing net news media`s activities is that the public agenda is what be brought about change for agenda setting, especially in overcoming the tradition agenda setting that had brought about various adverse effects Chongqing net news media produce a marked effect.The concrete practices of net news media interactivity have developed agenda setting theory in a creative way, emphasizing the public agenda have also important position and effect of being able to agenda setting in net communication environment, proceed to the next step that the tradition agenda setting theory run to the theory of agenda interaction.The head and front of the article Chongqing mainstream net news media interactivity studies is to adopt the theory of agenda interaction studying Chongqing mainstream net news media how to expand mainstream net news media influence unceasingly, strengthen mainstream media prominent position and powerful effect.The article is partitioned mainly for five chapters.First chapter is a preface. It mainly expounds that the speedy development of Internet has hastened net news media the brand-new media pattern that brings about a change with each passing day for human society`s information communication. Simultaneity, one of the most important enormously advantage of net news media is interactivity has poured the gigantic energy in the development of net news media,expanding ceaselessly until becoming one of the mainstream media in nowadays society.Second chapter priority discusses mainstream net media interactivity and significance. The anterior section in this chapter has set forth mainstream net media interactivity relevance concepts, source reasons and given a definition; the after section in this chapter has explaned mainly interactivity significance from five aspects: 1, the net news authenticity demands interaction; 2, interaction urges net news communication to attach importance to"focus"and diversity of individual information reception; 3,interacting is an effective approach to exploit net news use-value; 4, interaction is an useful approach that net news media had increased news information quantity; 5, harmonious net media need interaction.Third chapter mainly analyses Chongqing mainstream net media`s phylogeny and characteristic spreading out form three aspects: 1, Chongqing mainstream net media`s phylogeny; 2, Chongqing mainstream net news media`s communication idea; 3,Chongqing mainstream net news media`s news characteristic. From all above three aspects`s analysis, author expects to give readers a comprehensive cognition.Fourth chapter is the main body of the article, primarily discusses Chongqing mainstream net news media`s interactivity and carries out from four aspects: 1, the component content of Chongqing mainstream net media`s interaction; 2, the means of net interaction decides how way to affect in every tache of interaction; 3, the basic pattern of Chongqing mainstream net news media`s agenda interaction; 4, agenda interaction is a reliable guarantee that Chongqing mainstream net news media could strengthen its communication influence. Thereinto, it is especially discussed that Chongqing mainstream net news media strengthens its media position and expands its communication influence unceasingly because of Chongqing mainstream net news media`s concretely interactive action namely agenda interaction.Fifth chapter is conclusion, discussing Chongqing mainstream net news media interactivity still has many problems needing to pay attention to at present: 1, should pay attention to new means of interaction`s development and application; 2, should integrate the net free press and the real free press spatially; 3, should pay more attention to training public information ability; 4, should learn and refers to advanced supervisory methods and experiences from home and abroad.By the article studying, the author believes that Chongqing mainstream net news media strengthens its media position and expands its communication influence unceasingly because of Chongqing mainstream net news media`s agenda interaction.,make net news media much better bearing up it's historic responsibility and mission , will also make important contribution to Chongqing society , economy and humanity development.