Student Village Of Media Literacy In The Context Of The New Rural Construction Research

Our country is in a special period in the 21st century .Which is full of profound institutional change,structral adjustment and social change.Our government and leaders bring forward that"Building the new socialist coutryside is an imperative and historical mission in the process of our modernization"from the overall situation of the socialist modernization. At the same time, China has gradually integrated into the torrent of information society. An endless stream of new media and new technologies, has brought China which running on the morden road new opportunities and challenges. Human`s understanding and the ability of using media is continue to develop and updated.Students village official are the new blood to implement media literacy education project of China's rural areas They are training by formal higher education, rich of knowledge .better quality and innovative spirit. Sending students village official to the rural area is benefit for the promotion and popularization of agricultural scientific and technological knowledge, for promoting and updating the concept the villagers and accelerating the pace of well-off society in rural areas to make the gradual integration of the information society of the times.This paper put the new socialist countryside construction as the background, take the students village official as the object, combining theoretical analysis and empirical analysis of the method, through extensive literature research,theoretical sort, and data analysis,described the necessity of improving the Media Literacy of the studengts village official in the new countryside.Take 110 college students village official of media literacy field trips in Hechuan District, Chongqing City for example, reflects the function that students village official using their media knowledge and skills in the promotion of new countryside construction in a contrast to the whole,Making the students village official a detailed analysis of the of the current situation and problems of media literacy. and finally on the basic analysis above, With the practice of building new countryside in China, put forward the recommendations and views of improving the media literacy of the students village official.Hoping that can benefit for China`s concrete practice in media literacy education.