| At present, the Internet is one of the major media in 21th century, as "the forth media". According to the statistics from CNNIC, the online news stands in the second place among the Internet applications. And the entertainment news, which give the report about the entertainment figures and events, make full use of the advantage of the Internet. Apart from the text and pictures that the traditional media usually used, the online entertainment news has the video and interactive aspects of the advantages of the two. These advantages of the online entertainment news attract more and more people's attention.With the development of the Internet and online journalism, the online entertainment news also goes well. It satisfies people's need to the entertainment information and makes people happy, just like a fresh flavoring. It also promotes the entertainment industry's prosperity.However, the online entertainment news goes into the development of errors at the same time. In addition to the problems of technology which causes unsatisfactory performance in showing the information, the more important error occurred in the content, such as meaningless and vulgar, infringing star's privacy, full of commercial things and the suspicion of the authenticity. All these problems hurt the reputation of the online entertainment news. Extremes meet, more and more people begin to use rational thought to think about the online entertainment news, so does the people who engage in the industry. In addition, people calls for the building of the relevant laws system. Of course, the government pays a lot of attention on the regulation of the Internet and the online news. The online entertainment news are going through the period of innovation.In such a context, the author intend to describe the development process of the online entertainment news, analyze the positive and negative social effects which caused by the online entertainment news, in order to do good to the future healthy development of the online entertainment news. Specially, this article is divided into three parts. The first part is the introduction of the development of the online entertainment news, including the reason why it develop and the positive effect which it cause. It shows the value of the online entertainment news, telling people not fall into the continuous criticism. The second part is the revealing of the problems of the online entertainment news, including the analysis of the reason which causes the problems. The third part is the good suggestions which are good for the healthy development of the online entertainment news, from the aspects of the media, employees, audience and the management.The analysis of the literature is the major research method. |
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