Research On Existing Problems And Countermeasures Of Entertainment News Communication

With the continuous development of society, the news media competition and the growing public demand for leisure entertainment continues to improve, Entertainment news dissemination media has developed very rapidly as a competitive force that can not be ignored. As the entertainment industry has grown, entertainment news has become the focal point of news media competition from both the content and dissemination channels. In the process of fierce entertainment news dissemination competition, the emerging issue of entertainment news dissemination has exposed obviously due to excessive pursuit of the interests of the market and dissemination results, there's a lack of effective management and constraints for disseminator, content, channels and methods, and the audience, therefore, numerous problems during entertainment news dissemination and proposed appropriate solutions became hot issues in the field of public dissemination study. In reality research, a comprehensive study of entertainment media status quo from various angles is insufficient. This paper first defines entertainment news and also summarizes the development process of entertainment news dissemination. Then analyzes the existing problem with the disseminator, the contents and the recipient from the status of entertainment news dissemination, analyzes the causes of aforesaid problems by using classical theory including the disseminator migration of positioning, vulgarization of dissemination contents, the blind pursuit of the dissemination effect and the deviation in entertainment news selection and acceptance of the recipient. At last, with the guidance of dissemination theory, recommendations are given in light of the actual situation on the corresponding countermeasures when the problems are arising from the disseminator, contents and the recipient. With the combination of theory and practical application, this paper focuses primarily on self-regulation of entertainment media and entertainment reporters and the improvement of the audience's quality among the corresponding countermeasures. It is easy for the research results to be tested and applied in practice. This paper also proposes to speed up the building of news and entertainment dissemination ecological space, not only forecasts the future development of entertainment media in theoretical vision, but also conforms to the development trend in the public dissemination research areas.