Mainstream Media To Build The Political Landscape

Media everywhere in the modern society, the audience live in a well or not, many of the media or society in the landscape structure. "People's Daily" as the central organ, the voice of the party and government passed to promote state-led ideology, the mainstream media for its stance in Tibet constructed image. For Tibet, with the development of society and increase the pace of internationalization, the image of the region has become a valuable resource for the development of the region. As a member of the Tibetan minority, and its impact on the regional image of Chinese society, and even the international community to the Tibetans, the ethnic minorities in Tibet and even the overall feeling and cognition. News is the first draft of history, this is known through the authority of the representatives of the mainstream media-"Daily" view image of Tibet.Overall, the "People's Daily" is to shape the image of Tibet, Tibetan, Tibetan regions, Tibet and other people in the main, the national fusion of the political landscape. In this environment, the hidden element is not alone or isolated, Han and other ethnic minorities is also reflected public information activities, and most mixed collection of various ethnic factors.In this paper, "People's Daily" 2000-2010 the 11 years smoked in the study of Tibet reported a total of 943 newspapers,697 news reports. Sampling method adopted in this paper does not stress its objectivity, but rather into a subjective choice, and combination of both qualitative and quantitative methods, The aim is to select a wider range of samples to perform a more extensive, real image of Tibet. Content through sampling and analysis, trying to sort out how the Chinese mainstream news shaping the party newspaper image of Tibet, its characteristics and what factors influence.From the contents. "Renmin Ribao" on Tibet's political, economic, social, infrastructure, science, education, environment, people's lives, religious history and other aspects of introduction, shows the image of Tibet. Overall, based on the Tibetan-based, mutual integration of all ethnic and political landscape. Newspapers by serious political comment and a true reflection of the historical archives of Tibet. In addition, through ten news over the past year shows continuing steady economic development of modern Tibet, Tibetan culture, the unique charm of thick, rich mysterious Tibetan religion and culture, the people live in peace and harmony of Tibet, the opening of the new Tibet, gradually improved the ecological environment Tibet.In addition, we also selected special event occurred in Tibet-Lhasa "3·14" of violence as a case study, the sample selected in the March 15,2008-5 13, a total of 376 news reports. Analysis of the media agenda, which you can get a glimpse of the ethnic characteristics with the combination of the two incidents the news structure unique landscape. The incident in Lhasa, the "People's Daily" as the national media, for the unexpected events in Lhasa continuous coverage of public events will be reflected in the media for the event itself and the Image of Tibet is closely linked. Thoughts from the perspective of editors summarized as:the structure of news reports attributed the framework of intimate events. Adhere to the correct guidance of public opinion internal, external and establish a good international image, and actively to the international community make their voices heard, won the discourse initiative.