Customer Relationship Management System, Based On Data Warehousing And Data Mining

Under the developing background of bank CRM in china, data warehouse and data mining, this paper has studied the realization of bank CRM system based on data warehouse and data mining. The biggest disadvantage between the Chinese banks and foreign banks is the service. How to strengthen customer relationship management and improve quality of service is an urgent problem that Chinese banks have to face. Focusing on customer and establishing CRM system based on datawarehouse and data mining is the key point to lift competitive power of Chinese bank.Firstly, this paper discusses some basic concepts of data warehouse and data mining, the application of data warehouse and data mining technology in bank CRM. Secondly, based on the data warehouse and data mining technology, the demand of bank CRM system is analyzed, the overall structure of CRM system is designed and the model of data warehouse and data mining is given. Thirdly, based on the development platform of SQL Server 2005 and Visual C# 2005, this paper discusses the system construction and the system implementation of the bank CRM system based on data warehouse and data mining. Some aspects, which should be seriously considered in implementation of the bank CRM system, have also been discussed. Lastly, this paper compares the actuality of the CRM system application between the Chinese banks and foreign banks. Some constructive suggestions of the implement of the bank CRM system have also been brought forward.As a whole, the dissertation certifies that taking the CRM system based on data warehouse into effect is the certain choice for Chinese banks, studies the implementation of the CRM system which is combined with the practice, and gives some sensible thinking and suggestions. We hope this paper will have some value for the future research of bank CRM system.