Competitive Strategy Of The Xinhua Daily Press Group - Nanjing Newspaper Market In The Empirical Analysis

As the earliest mature public communications medium, the newspaper has already walked through near four hundred years of glorious. Facing the Internet's challenge, what is the destiny of newspaper?Under the background of the world newspaper industry recession, Chinese newspaper presents the sturdy development trend. How much about the development space of Chinese newspaper industry?As a whole, Chinese newspaper industry is thriving, but the region development unbalance and the turning worse competition are still existing. Nanking newspaper market is the famous of horrifying competition. Residing in it, Xinhua Daily Group should adopt what kinds of competing strategies.Aiming at these problems and according to the macro and the micro views, international and domestic ways, theoretical and practical methods, the thesis will analyze the whole economy of the China's n ewspaper industry. On foundation towards the investigation of Nanking newspaper market and regarding Xinhua Daily Group's competition strategies as the example, the thesis will study the ways to promote the development of newspaper economy and offer the beneficial thoughts about newspaper industry.