Hunan Satellite Tv Strategic Studies

Based on hunan TV's internal and external environment the resource capacity to hunan satellite TV, this paper analyzed the differentiation strategy implementation, think the TV media industry profit model created named sponsorship, SMS income, business tour, network income and new profit model, in the internal value chain made of strong creative ability, insist on self-administration programs columns and broadcast drama alone, and with the unique route "service" and "the national anthem, the national market, the concept of the brand promotion, an "China's most dynamic TV amusement brand image of.Thus, we concluded that the implementation of hunan satellite TV differentiation strategy choice is correct, hunan TV has become China's leaders in the provincial TV ". The differentiation strategy selection and successful brand operation strategy is worthy of our most current high homogeneity cultural enterprises. Of course, hunan TV in strategic implementation also exist some disadvantages including the contents of advertisements and time arrangement is not rational, programme-manufacturing culture connotation and lack competitive advantage but persistent, etc.Therefore, the next step of hunan satellite TV, strategic implementation should be more specific, clearly positioning, improve its differentiation strategy of the operating activities PeiChen degree. As professor porter said:"PeiChen strategy as a linked chain, will be imitators." Specific performance on advertising should choose and their audience and brand image matching enterprise, in the contents of advertisements should be made to improve the quality of the production, advertising and nice in advertising on the acceptable psychological time. In the production of the program to increase the culture connotation and promote China's traditional culture, especially "home" and "harmonious" cultural connotation of culture, close to the audience psychological or emotional, create sustainable competitive advantage.In the basis of the analysis on strategic planning of our current hunan satellite TV is optimized strategy. Using Strategy maps (Map) tools from businesses, financial, customers and learning to grow four dimensions of hunan satellite TV optimization Strategy Suggestions.