Reported Net Interactive Media Integration Perspective

From the 80's of 20th century, the whole world has come in a time of electronic and Cyberize.In our country, with connecting internet in the 90's of last century, we also follow the world wide trend of Cyberize. With the competition of internet, the printed media (mainly is the newspaper) face the huge challenge and test.Now the newspaper and other media have a good integration. They use the common resource and develop the unique advantage of each media to get the all-win. The relationship of new media which mainly presented by internet and newspaper in our country is delicate and need to think of.At the present time, internet and networking are general trends. Printed media can't avoid this trend. How to keep the activity and the authority of newspaper and use the advantage to foster strengths and circumvent weaknesses in such a competitive environment is worth to thinking of by every media staff. From connecting the internet passively in the beginning to participate in media convergence forwardly it's not a smooth road for printed media. As the symbol of authority, the newspaper has to dig own potential in new age and interact with internet. The newspaper has to propagandize the policy and course of the party, be the mouthpiece of the government, lead Public opinion and play a main role in information spreading and propagandizing.The paper wants to analyze the different form in different time of newspaper-internet interacting by the character of newspaper and internet in new age, and to draw the outline of our time.To bring forward some good advise and thought for the better combination of newspaper and internet, and give some opinions to construct the harmonious society and strengthen the power of Public opinion leading.