Study On The Social Controlling By Public Opinion Between The Party Organ And The Citied Press In The Newspaper Group

Compareing the representations of the function of public opinion's controlling between the party organ and the citied press, which are mian sorts of newspaper that publishing mostly in recent mass media market. From the respective of sociology and mass communication , analyzing the sort and content of newspaper , descripting the cognition of receivers for tow kinds of press, in order to realize how to enhence the function of public opinion's leading and Supervision by public opinion through the newsper.The study is made up of six parts. The first part includes the goals the current situation and methods of this study. Form the second part to the fifth part there is an exploratory study about public opinion's leading and Supervision by public opinion through the newsper. In the second part, the study, using the theory of sociology and mass communication, analyze the function of public opinion controlling of mass media, especially of newspepar. In the third part of the study , selecting the changjiang daily group as the main research object, and introducing the content of the three press . In fourth part, the study, find out that the changjiang daily the party organ, pay more attention than Wuhan evending daily and Wuhan morning daily , the citied press,on Wuhan political news report , additionally, it always focus on idealistic leading and moral constructing. In the fifth part, the study finds out that no matter of the party organ or the citied press, they do not exert the function of Supervision by public opinion. The difference of two kinds of press in Supervision by public opinion is that the citied press expression is more flexible and intresting, therefore, making people' reading and understanding easy.In the last part, the research has pointed out the main conclusion, the problem remaining to be explored and the drawback about the research.