Research On The Leading Of Public Opinion About Network News From The Marxist Journalistic Viewpoint

With network's development and change,cultural and ideological is also changed,People's material requirement and spiritual fulfillment have been changing with each passing day.China's current situation of society and people's requirement is the base for Government's policy direction.It not only is the Marxist objective requirement but also is the theory requirement for sensitization of Marxism.The development of virtual communities is one of the important sign of network age.In 1995,network is the first time link through the Chinese civilian network.People started communicate with each other.Network age just enter in Chinese civilian network only more than ten years,but it is development has going through several period.Including four stages of germination,establishment,development and prosperity.It is easy to see the conclusions described in<Statistical report on the development of the thirty-sixth China Internet Network>that reading network news is the most commonly user behavior.The public opinion leading for Network news whether from the user base,or from its influence on the network culture,its importance can be described as the national,social oriented.In the complicated social news public opinion leading theory,Marx's view of journalism provides us with the most scientific theory research material.Since Marx communism entered the China,the party and state leaders at all stages of China have attached great importance to the Marx's view of journalism in China,View it as an important ideological weapon to lead people?In the new network era we should continue this excellent tradition to carry on the renewal of Marx's view of journalism.After entering the network era,Marx's view of journalism in China is also facing a new test.Compared with the traditional public opinion,the news public opinion in the network times is revolutionary.New situations,new problems is also emerge in an endless stream.WEB2.0 era brings the news dissemination mechanism that i am the media and media is me.It is a carnival of social network culture.The rise of the social grass-roots level of authority in the network has been greatly weakened,the socialist core values in the network news media is lacking of confidence."Mainstream culture" is almost replaced by "money worship" and vulgar aesthetic "popular literature or art.The ubiquitous network works such as MLittle times" has great appreciation "money worship",and "web celebrity" "appearance determinism"is popular on the network.All of the fact prove the importance of the contemporary the network public opinion leading is the urgency and importance,we must base on Marx's view of the news,to leading the dominant power of our network public opinion,and it is no time to delay.I believe that in the new era,we need use Marxist journalistic viewpoint for reference network news public opinion leading from next three keys:The people(The occupation morality,spirit level,professional knowledge level,improve the level of network public opinion control),System(the integration of new media advantage and the improvement of the laws and regulations of the network)to lead research on public opinion.This is not only the reality demand of network community public opinion leading,but also the theoretical requirements of Marx's view of journalism in the network era.