The Analysis On The Public Opinion Leading Of Our Country Newspaper Disaster Report Way In The Network Environment

The traditional mass communications media's influence toward social public opinion has been one of the important problems that people pay attention to. "the agenda-setting function"," the spiral of silence " etc. theories or hypothesis,all try to announce to public the function of mass communications media in the aspects of becoming or guiding public opinion,and the formation mechanism of public opinion. But,when network gets into people of living as a kind of newly arisen medium,people discover that the rise of the network media brought traditional mass communications media impact,also put forward a new topic for traditional mass communications theories. When the disaster event takes place,the newly arisen medium of the network,mobile phone...etc. not only extended widespread people to obtain the independent power of information,but also strengthened common people to release information power,under this circumstance,the public opinion direction control seem to be more difficult. How should the newspaper adapt this kind of new situation? How should Newspaper as the representative's traditional medium face this variety again? Can the professional news organization also play its function in aspect of public opinion becoming and spreading in the public opinion in traditional mass communications ages? What internal and external factor restrict the disaster affairs report way of newspaper? How do we develop the public opinion leading function of the newspaper with maximum limit? These problems all want to have a right way to put forward answer.This paper hopes to try to carry out this target. The reason for choosing research object of the newspaper as a disaster report,mainly is because that,first,newspaper has played a leading role in disaster report way since 1949. as "eldest brother" of mass media,the newspaper occupy medium first in spreads realm for a long time in our country. It is one of the most important,the most authority,the most valid publicity forms. Although a television and broadcasts joined the spreads realm after 1980's,its position can't replace. secondly,the new medium of the network etc. constitute a challenge at traditional medium in many ways of the time limited efficacy,interaction and amount of information etc..The dissemination medium,dissemination outlet of today has already been placed under the environment of impossibly shielding with the information,or maintenance silent report of way to control of public opinion. This paper takes concrete individual case as an example , trying to set out from the mass communications theories,putting newspaper under the new medium background frame of "together pedestal tournament" , such as traditional medium and network...etc. , investigates that the disaster report way of newspaper as the representative's traditional medium and how to guide public opinion more validly under the network environment.