Study Of The Integration Of Media And Consumer Culture, The Prospect Of The Book Publishing Industry

As long as the technical development and people's change of culture of consumption concept, New media emerging one after another incessantly,The medium convergence's tendency is getting more and more defined,In economical more and more developed China,the culture of consumption culture Comes from the West Starts to display its influence, New media convenient and Fashionable characteristic extruded the market of traditional books publication, In the last few years, Traditional paper system books' reading rate declines gradually,But on-line reading rate actually continues to increase,The traditional books publishing industry should adapt the new technical development positively under the medium convergence's tendency, Meanwhile the traditional books publication meets consumption's reading need under the culture of consumption culture's influence from the content to the form.The medium convergence has two aspect significances, On the one hand is refers to the medium the industrial convergence, Means that between the different medium cooperates mutually, using information resource together. On the other hand is refers to the medium the technical convergence, refers to each kind of media to present the multi-purpose integrations the tendency, Namely the network media being in vogue time adds on the traditional media which many new media facilitate, For example,the convergence of broadcast, television, books and so on.The culture of consumption culture is the modern culture of consumption society's one kind of words authority system,The culture of consumption culture makes the large-scale consumption demand,Is involved in many people in "to want to buy".Because even if the economic reason limit has not been able to expend vigorously is also pursuing or the imitation culture of consumption principle culture life style.Under the influence culture of consumption culture,The culture of consumption goal is not for actual need satisfying but pursues unceasingly the desire satisfying which stimulates.In other words, The people expend is not the commodity and the service value but is their mark symbolic significance.The culture of consumption culture is Impetus and proliferation by the mass media, getting more and more not divide by the rank, the status, the social stratum,the rich and poor person into the culture of consumption life idea and culture of consumption way. This article altogether divides into six parts, The first part is an introduction, Including research origin,Namely writing paper motive and goal, the present situation of domestic and foreign research,and the brief introduction of research technique.The second part mainly elaborates the survival condition of the Chinese books publishing industry,the key elaboration is present situation of books publishing industry and the Medium convergence tendency as well as culture of consumption culture linguistic environment which the books publishing industry faces with, Meanwhile has carried on the analysis and the annotation to the medium convergence and the culture of consumption culture's definition and to the books publication's influence.The third part is mainly elaboration medium convergence and under culture of consumption culture linguistic environment literature books publication,And has utilized the massive cases carries on the analysis to the literature publication in the new media and under the new cultural linguistic environment publication present situation.The fourth part analysis the difficult question which literature books publication faces with that under the medium convergence and under culture of consumption cultural context. The fifth part is the reconsideration of the books publication in the medium convergence and the culture of consumption culture linguistic,Solves the problem which with the effective means in the fourth part proposed.The sixth part is a conclusion,carried on a summary to this article,In medium convergence and culture of consumption culture linguistic environment,The traditional books publication must adapt this tendency,Deals with the impact which brings by the Film and television media, electricity classical philosophical works, online publishing, and so on under the popular network media the emerges of the new media.May also use these media element under the new environment to promote own transformation and the development.The research books publication represents mark significance change In culture of consumption culture linguistic environment,Then adapts this kind of change to cater to consumption's need, thus development books publication industry.In this process, definitely will face many questions, but this actually will be the developing process which must be pass through, then, everything could be better.