A Study On Publishment Of Diet Books In The Perspective Of Consumption Culture

With the development of social economy and the abundance of material life,people begin to pay more attention to their quality of life and consumption taste.Therefore,the consumption culture hidden in various areas of life has been developed and enriched.Consumer activity books,of course,also hard to "not","eating" books as a life of leisure culture orientation is an important branch of books,now this kind of book publishing,has not limited to "daily necessities sauce vinegar tea" recipe,recipes,but turned to the "pragmatic" the basic attributes dated diet's interest and comprehension,the life experience,aesthetic books of this kind of element position,which is on the basis of the original actual utility,injected with more humanistic care,aesthetic factors.Diet books are closely related to the real life,close to the public life,can reflect the needs of reading and social changes.It is a new attempt to analyze this kind of books from the perspective of consumption culture,and to interpret the publishing and consumption behavior of Chinese diet books at the cultural level based on the publishing mode of Chinese diet books.This paper tries to find the cultural production andcultural consumption logic behind the diet books,so as to explore the changes of contemporary consumers' reading view and publishing industry.On the basis of integrating a variety of academic materials and consulting theoretical resources,the thesis decides to conduct a research on the publishing and consumption of diet books from the perspective of consumption culture and with the help of publishing theories.In the first chapter,I first clarify the concept of consumer culture and diet books in my article,and sort out the influence of consumer culture on diet books.The second chapter expounds the change of consumer culture and the current situation of the dissemination of diet books.The third chapter focus from subject connotation,consumer groups,published operating three dimensions,parsing the publication of the consumption culture in the context of contemporary diet books: first of all from the cultural symbols,visual symbol subject connotation of diet books symbolic interpretation,discusses the context of consumer culture books the medium carrying the sign of how metaphor;Secondly,this paper analyzes the differentiated performance and subjective motivation of their book reading needs,which are targeted at the four consumergroups: the independent minority consumer groups,the "idle group" seeking group identification in reading,the "star-chasing group" generated by fans effect,and the reading women in the era of "she-economy".Thirdly,it analyzes the business operation logic of catering books in the new era from the aspects of topic selection,marketing interactionand binding design.The fourth chapter analyzes the three challenges in the publishing of food books,namely,the market is becoming saturated,the trend of entertainment and the threat of new media.In the last chapter,based on the study of the present situation of the publishing of food and beverage books,the author thinks deeply about today's publishing industry,and sums up some inspirations for the future development trend of books.It is hoped that this study can provide reference for the publication of catering books and the transformation and development of books in the future..