Research On The Publishing Of Chinese Folk Culture Books Since 2003

In China,the word "folk" had already appeared very early.Long history and culture of many ethnic and folk culture so that our things like complex,magnificent and beautiful,deeply rooted in the folk context of all areas of society,has become an important part of our daily life.It is because of the rich and colorful folk customs that we can feel the cultural landscape and spiritual outlook of different regions and different nationalities.However,with the changes in the environment and the rapid development of society,people's lifestyles have undergone major changes.Many folk cultures have experienced faults in their inheritance,and they are slowly disappearing.This is not conducive to the progress of social civilization and the construction of national cultural undertakings.This thesis uses the literature method,comparative method,illustration method and quantitative statistical method to carry out systematic and in-depth research on the publication of Chinese folk culture books since 2003.After entering the 21 st century,the state actively took action to protect,pass on and promote outstanding folk culture in response to the dilemma faced by folk culture.In 2003,the first by the Chinese Folk Literature and Art Association launched more than a decade,"Chinese folk cultural heritage rescue project",followed by UNESCO in October 17 by the Convention,"Safeguarding of the Intangible Cultural Heritage",which Let the countries set off a "non-legacy",and our country's excellent folk culture has been listed in the intangible cultural heritage to be protected.As a result,the folklore that has been quiet for many years has been gradually warmed up,and the publication of folk culture has also ushered in new development opportunities.Since 2003,some of the endangered folk cultures in China have been rescued,and a large number of folk culture books have filled the publishing gap."Non-left" class book publishing has become a hot topic,Folklore books are constantly included in the national key book publishing plan.However,there are many problems hidden behind these achievements,such as the scarcity of author resources,the high cost of book production,and the lack of market for consumers.This hinders the continued development and prosperity of folklore book publishing.After identifying these problems,we try to propose appropriate countermeasures from the perspective of the state and the publishing house.The specific measures include: using media to protect folk cultural resources,cultivating folklore professional authors and editorial teams,seeking government financial support,satisfying readers,enhanc ing the added value of folk culture books and optimizing the book marketing of folk culture.