Shaanxi Agricultural Journals Based On The Scp Theory Model Core Competitiveness Study

Agriculture is the foundation of the National Economy, the rise and fall of agricultural directly related to social stability and development, and the issues of agriculture, countryside and farmers have been party and state and the focus of the whole society. Agricultural development, need every aspect of effort and support. Agricultural science and technology periodicals published research articles, all kinds of technical innovation, practical agricultural technology, etc, it is necessary to productive technology transformation process. Facts have proved that the agricultural science and technology periodicals published a result, continuously in production practice, and improving steadily.However, long-term since, our country's journal club were incorporated into business unit management, project management pattern, its fiscal expenditure funds allocated by almost no economic benefit, this kind "pursuit", "financial support social welfare" completely without the operation mode of the periodical as an inheritance. In 1992, the state science and technology periodicals delimit the third industry and business periodicals club positive change, "institution, enterprise management", it has been nearly two decades, but the sci-tech periodicals in China with the development trend of social and economic development process does not match.As a big agricultural province——Shaanxi, need to have a large number of high levels of significance of agricultural science and technology journal, spread of agricultural information, training talents, promote the agricultural development of agriculture. And, with the rise of new media, such as the Internet, including the original newspaper, radio, television, for the development of agricultural science and technology periodicals formed certain challenges. But from the Shaanxi province agriculture sci-tech periodicals, questionnaire survey results of agricultural sci-tech periodicals in Shaanxi province, the good and bad are intermingled, different development level in management, editing, publishing and many aspects, such as issuing still exist many problems. In short, the lack of competitiveness of agricultural sci-tech periodicals in Shaanxi province, especially the core competitiveness.Therefore, this article will be from the perspective of the theory of industrial organization, in the theoretical model of SCP frame of Shaanxi province, through 20 agricultural sci-tech periodical management, this paper analyses the situation of agricultural science and technology periodicals published in Shaanxi province, construction of agricultural science and technology periodicals about ascension core competitiveness theory system, the promotion.This paper divided into six parts to illustrate: Chapter 1 Introduction.Main building of agricultural sci-tech periodicals in Shaanxi province to the core competitiveness of the background of the core competitiveness of sci-tech journals, this research status and the objectives of the study and research contents, the research methods and research of the innovation of the general narration.Chapter 2 The theory of industrial organization theory model and the SCP.Introduced the theory of industrial organization and the media industry, the development situation of organization theory of SCP model gives a brief introduction and analysis of Shaanxi province based on the model of agricultural sci-tech journal of core competence of the feasibility and necessity of research.Chapter 3 Science and technology periodicals and the development of agricultural science and technology periodicals.Firstly summarizes and Shaanxi respectively of sci-tech journals and the development of agricultural science and technology journal, secondly, the combination of agricultural sci-tech periodicals in shaanxi province, the survey results from periodical management, journal structure, distribution, advertising and periodical personnel structure, focuses on four aspects of agricultural sci-tech periodicals in Shaanxi province of management is analyzed.Chapter 4 Shaanxi agricultural sci-tech journal of SCP analysis.The first from market concentration, product differentiation, barriers to enter and exit from three aspects of agricultural sci-tech periodicals in Shaanxi province of market structure is analyzed. Second, from the pricing strategy, product strategy, advertising strategies, three aspects of Shaanxi agricultural sci-tech journal market behavior are analyzed. Finally, from the layout and scale operation efficiency and profits, industrial technology innovation of agricultural science and technology in Shaanxi province from three aspects of the periodical market performance were discussed. This chapter for the construction of agricultural sci-tech periodicals in Shaanxi provides adequate core competitiveness and necessary theoretical support and basis.Chapter 5 Shaanxi agricultural sci-tech journals and the promotion of the core competitive power.Firstly, summarizes the core competitiveness of the origin and connotation, secondly, the construction of agricultural sci-tech periodicals in Shaanxi province about the core competitiveness of the theoretical system. Finally, from the building management competence, promote academic competence, strengthen the competitiveness, improve the competitiveness of editing, perfect technology competitiveness effect from five aspects of agricultural sci-tech periodicals in Shaanxi core competitiveness way.About building management competence, science and technology publishing group, established in construction of sci-tech journals, pay attention to the community from three aspects of human resources are discussed in this paper. In ascension, the academic competence from the academic level of ascent, deepening the peer review, strengthening the construction of editors, actively propagating manuscripts such four aspects are analyzed. Regarding the strengthening of editing competitiveness, puts forward optimum publication, editing division, the reform of fertures dynamic pages, four measures. About improving marketing competition, puts forward and reverse enlivening advertising business scope, extension products issued flagging, using multiple pricing etc. Four measures About the perfect technical competence, and established network periodical network platform.Chapter 6 Conclusion. The content of the text summarizes briefly, and expounds the significance of research work and study.